Hey Shop
E-commerce
Industry
Ecommerce
Client
Hey Shop
Tools used
React.js, Stripe, Node.js
Services
Design & Development
The Hey Shop project involved revamping an existing e-commerce platform into a sleek, user-friendly site for fashion enthusiasts. The goal was to enhance the shopping experience with a modern design, seamless navigation, and robust multi-vendor support, catering to both users and admins.
Our journey began with a kickoff meeting with Daksh Singh, CEO of Invision Fashion. We collaborated closely, iterating through design sprints and weekly reviews to align with their vision of a global fashion hub. The project concluded with a successful launch event in Mumbai. User Research We conducted surveys and interviews with 200+ Hey Shop users, uncovering a need for faster load times, better categorization (e.g., winter/summer collections), and mobile optimization. Feedback from vendors highlighted the need for an intuitive admin dashboard.
Research conducted with over 200 users and multiple vendors identified critical platform deficiencies. Key user complaints included slow performance, poor product categorization, and a lack of mobile optimization. Vendors highlighted the need for a more intuitive and efficient admin dashboard.
Research conducted with over 200 users and multiple vendors identified critical platform deficiencies. Key user complaints included slow performance, poor product categorization, and a lack of mobile optimization. Vendors highlighted the need for a more intuitive and efficient admin dashboard.
Initial wireframes focused on a clean layout with prominent product cards, a sticky navigation bar, and a dedicated testimonial section. Iterative feedback from Invision refined the placement of the cart and dashboard icons.
To address these issues, two streamlined user journeys were designed: Shopper Flow: A seamless path from discovery to purchase: Home → Product Categories → Product Details → Cart → Checkout → Order Confirmation
Admin Flow: An efficient management process for vendors: Dashboard → Vendor Management → Order Tracking → Analytics
The web design features a minimalist aesthetic with bold typography ("Hey Shop"), high-quality product images, and a black-and-white color scheme accented by seasonal banners (e.g., 25% summer discount). The layout ensures easy access to products, services, and the dashboard.
