Cheffest
Restaurants
Industry
Restaurants
Client
Cheffest
Tools used
Figma, Webflow, Payoneer
Services
Design, Development
Cheffest is a restaurant website project designed to showcase the full menu with appetizing visuals, provide details about the cooking process, and display customer reviews—all with a clean, modern aesthetic. A standout feature is an integrated franchise application platform, allowing potential business partners to submit franchise requests directly through the site. The website aims to be a comprehensive digital destination for food lovers and aspiring franchisees alike, enhancing both user experience and business development.
Conducted kickoff meetings to define Cheffest’s business goals and target audience. Developed a focused content strategy highlighting menu visibility, customer trust, and franchise opportunities. Designed wireframes mapping key user journeys for ordering and franchise applications. Built the website using Figma, Webflow, and integrated Payoneer for secure payments. Refined functionalities through multiple user tests and client reviews, delivering the final product within a rapid 2.5-week timeline.
Conducted interviews with existing customers and franchise prospects to capture their needs. Surveyed website users on navigation, content clarity, and trust. Analyzed competitor websites for industry benchmarks. Leveraged insights to streamline the interface for enhanced simplicity and visual appeal.
Conducted interviews with existing customers and franchise prospects to capture their needs. Surveyed website users on navigation, content clarity, and trust. Analyzed competitor websites for industry benchmarks. Leveraged insights to streamline the interface for enhanced simplicity and visual appeal.
Developed low-fidelity wireframes focusing on key user journeys—menu browsing, franchise applications, and online ordering. Prioritized intuitive navigation and clear calls-to-action to minimize friction. Iterated designs with client feedback to ensure brand consistency and usability.
The website features a bold welcome page with prominent calls-to-action such as "Order Online" and "Become a Member" to immediately engage visitors. The menu section showcases a curated selection of food items, complete with vivid images, detailed descriptions, and pricing for easy browsing. A dedicated franchise section provides comprehensive information on benefits, FAQs, and a seamless application form for prospects. Customer reviews highlight service quality and satisfaction, while a clear contact page facilitates inquiries and support. Finally, the integrated, secure payment gateway ensures a smooth and hassle-free online ordering experience.
The website employs a clean, modern aesthetic with ample white space that effectively highlights food photography and key messages. It features consistent typography and a cohesive color palette aligned with the restaurant’s brand identity. Mobile-responsive layouts ensure seamless browsing and ordering across smartphones and tablets, while a clear visual hierarchy guides users naturally from discovery to taking action, whether placing an order or applying for a franchise.
